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Writer's pictureDaryl Ullman

The power of questions in negotiations

Asking questions is an art of its self, many years ago, as a young salesperson I participated in a 3 day sales training, at the start of the training I was asked to formulate a series of questions, that simulated a sales meeting, As a young sales rep I moved straight to bottom line or “closed” questions, thinking that driving the customer to where I wanted him to be, would accelerate the sales process and drive a speedy closure, well I was of course wrong and got my world completely turned around by the instructor #TonyMoriss! In negotiations even more then in sales, we are looking to build trust and a relationship with the other party and to discover mutual interests that can be addressed and agreed on. This can only be accomplished by using open-ended questions, that drive a discussion and exploration of interests.

These are some of my favorites.

  • How do you see this unfolding?

  • With whom have you discussed this position with?

  • Can you help me understand?

  • How does the process look like from your perspective?

  • Can you share your internal challenges?

  • What other issues do you want to discuss?

  • What do you want to accomplish?

  • If you had a blank page what would you write down?

So next time you enter negotiations even if it’s with your spouse or kids, try some open-ended questions, you will be surprised by the power of this simple technique.

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Daryl Ullman

Author

I guide companies through difficult negotiations, sharing two decades of experience as a professional negotiator. I am the author of Negotiating with Microsoft, the first book to have challenged how to negotiate with a software giant and win

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